Privacy Policy (GDPR)

Last updated: 1 August 2026

E-Tech Motors Limited, trading as ETECH TOOLS (“ETECH TOOLS”, “we”, “us”, “our”), respects your privacy. This notice explains how we collect and use personal information when you visit www.etechtools.co.uk, create an account, place an Order, contact us, use our support or return facilities, make a warranty claim, participate in a review system or otherwise deal with us.

This notice is intended to reflect the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 and relevant amendments, including those made by the Data (Use and Access) Act 2025.

GDPR Request

1. Who is the controller?

The controller is:

E-Tech Motors Limited trading as ETECH TOOLS
Company number: 07854885
Registered office: 55C Union Road, Croydon, CR0 2XW, United Kingdom
Email: info@etechtools.com

2. Personal information we may collect

Depending on how you interact with us, we may collect:

• Identity information: name, account identifier, company or trading name and, where reasonably required for security or fraud prevention, identity-verification information.
• Contact information: billing and delivery addresses, email address, telephone number and communication preferences.
• Order and transaction information: products ordered, prices, payment status, refunds, chargebacks, returns, delivery information, Order history and related records. Payment-card details may be handled directly by payment providers and we do not necessarily receive or store full card details.
• Vehicle and technical information: VIN or partial VIN, vehicle make/model/year, ECU or part number, software version, diagnostic logs, error messages and similar information where needed for compatibility, support or warranty work.
• Product and licence information: serial numbers, Activation records, licence identifiers, registration, update or subscription status and manufacturer/distributor confirmations.
• Communications: emails, WhatsApp or chat messages, contact forms, complaint records, call notes and other support or dispute communications. Calls are not represented as recorded unless we actually tell you that a particular call is being recorded.
• Returns and dispute evidence: photographs, video, parcel weights, tracking, proof of delivery, proof of sending, inspection results and related records.
• Technical and security information: IP address, device/browser information, session information, authentication events, security logs, risk indicators and fraud-screening information where lawfully collected.
• Usage information: information about interaction with our Site and services where collected lawfully.
• Marketing information: marketing preferences, opt-in or opt-out records and campaign interactions where applicable.
• User Content: reviews, comments, questions or other information you choose to submit.

We do not normally ask customers to provide special-category personal information. If such information is provided or becomes relevant, for example to accommodate an accessibility need or handle a legal claim, we will use it only where an appropriate lawful condition applies.

3. Where we obtain information

We obtain personal information directly from you and may also receive relevant information from:

• payment processors, banks and payment providers;
• delivery companies and postal operators;
• manufacturers, distributors and software or licence platforms;
• marketplaces or sales channels through which an Order was placed;
• fraud-prevention, identity, payment-security or cyber-security service providers;
• publicly available sources where reasonably necessary and lawful; and
• regulators, police, courts, professional advisers or other parties involved in a dispute or legal process.

4. How we use personal information

We may use personal information to:

• process, accept, dispatch and administer Orders and payments;
• provide delivery, returns, refunds, exchanges, warranty and customer support;
• provide compatibility guidance, Digital Licences, Activations, subscriptions or Services;
• authenticate Accounts, protect the Site and investigate cyber-security incidents;
• prevent and detect payment fraud, return fraud, account abuse, false non-delivery claims and other unlawful conduct;
• investigate claims, complaints, chargebacks, payment disputes, returns and suspected fraud;
• establish, exercise or defend legal rights and recover Goods or sums properly due;
• comply with tax, accounting, consumer, company, law-enforcement and other legal obligations;
• manage product safety, recalls and manufacturer support;
• improve our Site, products, services and customer experience;
• moderate reviews and take reasonable steps to prevent or remove fake or misleading review content;
• send service messages and important notices; and
• send direct marketing where permitted by applicable law.

5. Lawful bases

Depending on the activity, we may rely on one or more of the following lawful bases:

• Contract: where processing is necessary to take steps at your request before a Contract or to perform a Contract with you.
• Legal obligation: where we must process information to comply with law.
• Legitimate interests: where necessary for a legitimate business or third-party interest and those interests are not overridden by your rights. Our legitimate interests may include fraud prevention, payment and network security, customer service, business administration, defending legal claims, recovering property or sums due, product safety and improving our services.
• Consent: where the law requires consent, including for certain marketing or storage/access technologies. You may withdraw consent at any time, without affecting processing already lawfully carried out.
• Other lawful bases: where another basis made available by UK data-protection law applies to the particular processing.

Where we rely on legitimate interests for material processing, we consider necessity, proportionality and the impact on individuals. We may rely on a recognised legitimate interest where the statutory conditions for that basis are met, but we are not required to change from another valid lawful basis solely because a recognised legitimate interest is available.

6. Fraud prevention, suspected criminal conduct and legal claims

We take fraud prevention seriously, but we do not treat an ordinary complaint, unsuccessful claim, mistake, cancellation or good-faith chargeback as fraud merely because we disagree with it.

Where there are reasonable grounds to investigate suspected fraud or dishonest conduct, we may use relevant Order, payment, delivery, device, account, serial-number, Activation, communication, return, carrier and inspection records to assess what happened, protect our business and customers, defend a payment dispute, recover property or sums due, or establish, exercise or defend legal claims.

Where lawful, necessary and proportionate, relevant information may be shared with payment providers, banks, marketplaces, carriers, manufacturers, insurers, professional advisers, fraud-prevention or payment-security services or networks, regulators, police, courts or other competent authorities.

Information about an allegation, investigation or suspected offence may amount to criminal-offence data. Where that applies, we will process it only where we have an applicable Article 6 lawful basis and the additional authority or condition required by the Data Protection Act 2018, and we will apply the safeguards required by law.

We do not state or imply that every suspicion will be reported to police or a fraud-prevention network. Any such disclosure will depend on the evidence, purpose, necessity, proportionality, the recipient's role and our legal authority to make the disclosure.

7. Automated and assisted fraud/security decisions

Payment processors, security services and fraud-prevention tools may use automated systems or risk scores to help identify unusual transactions, account activity or payment attempts.

We may use automated tools to assist decision-making. Where a decision is based solely on automated processing and produces legal or similarly significant effects, we will only use that process where permitted by law and will provide the safeguards required by applicable data-protection legislation, which may include a route to request human intervention or challenge the decision where required.

Third-party payment providers may also make their own decisions as separate controllers under their own privacy notices.

8. Who we may share information with

We may share only information that is reasonably necessary for the relevant purpose with categories of recipients such as:

• payment processors, card networks, banks and payment providers;
• postal operators, couriers, fulfilment and logistics providers;
• manufacturers, distributors, repair centres, software providers and licence platforms;
• hosting, IT, communications, cyber-security and customer-service providers;
• accountants, auditors, insurers, solicitors and other professional advisers;
• marketplaces and sales channels relevant to the transaction;
• fraud-prevention, identity and payment-security services or networks where lawful;
• regulators, public authorities, police, courts and other competent bodies where required or permitted by law; and
• a purchaser, investor or successor in connection with a genuine sale, restructuring or transfer of all or part of our business, subject to appropriate safeguards.

We do not sell personal information to advertisers.

9. International transfers

Some service providers, manufacturers or technology platforms may process personal information outside the United Kingdom.

Where a restricted transfer is made, we will use a lawful transfer mechanism, such as applicable UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard clauses, or another safeguard or exception recognised by UK law, as appropriate to the transfer.

10. How long we keep information

We keep information only for as long as reasonably necessary for the purposes for which it is used and to meet legal, accounting, tax, warranty, fraud-prevention and dispute-resolution needs.

• Core Order, contract and accounting records are normally kept for up to 6 years after the relevant transaction or end of the relationship, unless a longer or shorter period is required or justified.
• Open complaints, chargebacks, suspected fraud, litigation, regulatory matters or enforcement records may be retained for longer where reasonably necessary until the matter and any relevant legal period have ended.
• Marketing contact information is retained while marketing is lawful and relevant. If you opt out, we may keep a minimal suppression record so that we can respect the opt-out.
• Security logs, cookies and technical data may have shorter retention periods depending on their purpose.

Account deletion does not require deletion of information that we must or are lawfully entitled to retain for these purposes.

11. Data security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. No internet or storage system can be guaranteed to be completely secure, but we review security controls according to the nature and risk of the processing.

12. Direct marketing

We may send marketing by email, text or similar electronic means where we have valid consent or another permission available under the Privacy and Electronic Communications Regulations, such as the customer “soft opt-in” for our own similar products and services where all statutory conditions are met.

Where the soft opt-in is relied upon, you will have been given a clear opportunity to opt out when your contact details were collected and in each marketing message as required.

You can opt out of marketing at any time using the unsubscribe method in the message or by contacting us. Service messages concerning an Order, Account, security issue, return, warranty or legal matter are not marketing merely because they are sent electronically.

13. Cookies and other storage/access technologies

Our Site may use cookies, local storage, scripts, pixels or similar technologies that store information on or access information from your device.

We may use these technologies for purposes including:

• essential operation and communications: sessions, baskets, checkout, authentication, fraud prevention, security and other functions necessary to provide a service you request;
• preferences and functionality: remembering choices and improving how the Site operates;
• statistics and service improvement: measuring use and performance; and
• advertising or tracking: where used, measuring or personalising advertising and related activity.

UK law contains exceptions under which some storage/access technologies may be used without prior consent where the statutory conditions are met, including certain strictly necessary, statistical or functionality-related uses. Where an exception requires a simple means of objecting, we will provide the required mechanism.

Where consent is legally required, we will seek consent before using the relevant non-essential technology. You can change or withdraw consent through the consent controls made available on our Site where applicable.

The specific technologies and providers used on a live website can change. Our consent mechanism or cookie information presented on the Site should be treated as the current operational information about optional technologies in use. If there is a conflict between an old cookie name in cached material and the current live consent information, the current live information should be used.

14. Your data-protection rights

Depending on the circumstances, you may have rights to:

• obtain access to your personal information;
• ask us to correct inaccurate information;
• ask for erasure where the legal conditions are met;
• restrict processing in certain circumstances;
• object to processing based on legitimate interests or to direct marketing;
• receive certain information in a portable format;
• withdraw consent where processing is based on consent; and
• challenge certain significant solely automated decisions where the law gives that right.

These rights are not absolute. For example, we may need to retain information to comply with law, establish or defend legal claims, preserve relevant evidence, prevent crime, or protect the rights of another person.

We may ask for reasonable information to verify identity before responding to a rights request. We do not normally charge for exercising data-protection rights, although the law permits a reasonable fee or refusal in limited circumstances.

15. Data-protection complaints

If you believe we have infringed data-protection law in connection with your personal information, you may make a data-protection complaint to us through our Contact Us page or by emailing info@etechtools.com. Please state that the message is a data-protection complaint and explain the issue.

We will facilitate the making of data-protection complaints, acknowledge receipt within the period required by law, currently 30 days from receipt, and without undue delay take appropriate steps to investigate, keep you appropriately informed and communicate the outcome.

You also have the right to complain to the UK Information Commissioner's Office. We would appreciate the opportunity to address your concern directly, but contacting us first does not remove your right to approach the ICO.

16. Third-party websites

Our Site may contain links to third-party websites. Those organisations control their own privacy practices. We are not responsible for a third party's processing merely because our Site links to it, although we remain responsible for our own decisions to disclose personal information to third parties.

17. Changes to this policy

We may update this policy to reflect legal, regulatory, technical or business changes. The current version and update date will be published on this page. Where a change materially affects how existing personal information is used, we will take any additional step required by law.

18. Contact details

E-Tech Motors Limited trading as ETECH TOOLS
Company number: 07854885
Registered office: 55C Union Road, Croydon, CR0 2XW, United Kingdom
Email: info@etechtools.com
Contact page: Contact Us